Riverfront Fun

‘The Monarchs’ have become
a favorite at ‘Rockin’ on the River’

The third annual festival raises money
for Salvation Army

“Rockin’ on the River” returns to the Madison, Ind., riverfront Aug. 30, attracting a colorful array of cars by area collectors for the River Run XVIII Car Show and offering a full lineup of music on the Madison Bicentennial Park stage.


Photo provided

The Monarchs will return to Madison, Ind., for an encore performance at Rockin’ on the River festival Aug. 30.

This is a fundraising event for Madison’s Salvation Army, and it will offer the community a day of entertainment. The third annual event combines the car show with music by local artists, and the grand finale – the return of The Monarchs. Also new this year is the addition of The Doctors Band, a locally popular group that will play at 6 p.m., prior to The Monarchs.
“Our local businesses and individuals generously support the work of Salvation Army throughout the year,” said Al Huntington, former Madison mayor and chairperson of the Salvation Army Advisory Board. “ ‘Rockin’ on the River’ is our chance to say thank you. We want everyone to come out for a day of fun. Entry to all the events is free to the public. It will make for a great celebration of Labor Day.”
The day begins with the car show at 10 a.m. Cars, trucks, motorcycles and other vehicles will line Vaughn Drive between Plum and West streets. Gates open at 8 a.m., and the show runs until 4 p.m., when the car show awards will be presented.
Steve McAtee, a member of the Salvation Army Advisory Board and organizer of car show, says all types of cars are welcome to be entered. He anticipates between 250-300 entries, giving attendees a wide range of styles and models to enjoy. More than 100 awards will be presented, McAtee said.
Those interested in entering can call McAtee at (812) 265-4133. Pre-registration is $15 per vehicle. Registration at the gate is $20 per vehicle.
“We want everyone to come out and enjoy the cars, the people, and the beautiful river view,” says McAtee. “It will be a great way to enjoy Labor Day.” People can stroll the riverfront enjoying the cars, purchase food from a variety of vendors and then look forward to an evening of music.”
The Monarchs, from Louisville, Ky., will perform at 8 p.m. In its first year, rain forced the concert to move from the riverfront to the Brown Gym, where The Monarchs played to a packed house. The response was so impressive that the planning committee invited them back again last year and this year.
The Monarchs rose to fame during the heyday of rock ’n roll and have remained perennial favorites for five decades.
The day’s events serve two purposes: for the Salvation Army to thank the community that supports its work, and for the community to continue that support.
Admission to the event is free, but the Salvation Army’s familiar red kettles will be placed throughout the events for people to make donations. Also, a Corvette will be given away from an ongoing raffle.
 that has been in place to for a while, with proceeds to benefit the Salvation Army.
River Valley Financial Bank is the presenting sponsor of the event. Additional sponsors include Grote Industries, KDH Health, Madison Chemical, Arvin Sango Inc., Moose Lodge 765, Madison Precision Products, The Madison Courier, Terry’s Heating and Cooling, McCubbin Motors, Indiana-Kentucky Electric Corp., Madison Auto Service, Morgan & Nay, Madison WinSupply, American Legion Post 9, WORX 96 FM, MPS Printing, VSG, Clifty Engineering, Madison Tool Inc., The Strategy Center LLC and MainSource Bank.

• For more information or to enter the car show, visit: www.MadisonAuto.net.

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