Quaker State 400

Quaker State renews
its sponsorship for five years

Extended contract will take
the series at Kentucky into 2022

SPARTA, Ky. (September 2017) – The Quaker State 400 has gone by the same name since the Monster Energy NASCAR Cup Series started coming to Kentucky Speedway in 2011, and that’s not about to change.

Kentucky Speedway photo

Kentucky Speedway may be losing its fall XFinity race, but Quaker State signed on for another five years to host the Monster Energy NASCAR Cup event in July. Making the announcement recently were (from left) Quaker State North America Vice President Jim McCormick and Speedway General Manager Mark Simendinger.

Officials from Kentucky Speedway and Quaker State recently announced a new event sponsorship agreement that will see Quaker State continue to sponsor the race through 2022.
“From our standpoint, we are thrilled beyond words,” Kentucky Speedway General Manager Mark Simendinger said. “We really couldn’t even dream of doing this race with anybody other than Quaker State, and we’re committed to continuing to build that Quaker State brand here through everything that we do all year round.”
The extension announced Friday is the second since Quaker State originally signed on to sponsor Kentucky’s Cup race.
Jim McCormick, vice president of Quaker State North America, said the Cup race at Kentucky is the perfect race for the Quaker State brand.
“Kentucky Speedway is a tough track. It’s a tough place to win. Ironically, this race has only been won by champions. Every winner of this race over the past six races has been a NASCAR Cup champion,” McCormick said. “I think that is indicative of what we’re trying to deliver here and the message about Kentucky Speedway and Quaker State brand.

“We’re extremely excited as a company and as a brand to continue our relationship with Kentucky Speedway and we’re really looking forward to working with SMI.”

Back to September 2017 Articles.



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