Madison Chamber Annual Dinner

Greene, MainSource Bank
honored with service awards

New Madison Mayor Welch
unveils city’s new marketing logo

By Don Ward

(February 2012) – When Bob Greene came to Madison from Indianapolis five years ago, he planned on staying only two weeks to help his son sell his home. But instead he fell in love with the town and soon made it his passion to help clean up a dilapidated area along the riverfront to help make way for the fledgling Heritage Trail project.
As a result of Greene’s enthusiasm and dedication, and the work of dozens of volunteers and financial contributors – mostly solicited by Greene – the Heritage Trail is now complete, offering residents and visitors a unique paved walking and bicycling path that connects the hilltop at the Madison State Hospital to the riverfront. Greene also was assisted in cleanup efforts by women prisoners from the Madison Correctional Facility.
“I accept this award on behalf of all of those volunteers, who are too many to mention,” Greene said. “There were literally hundreds of volunteers with whom I had the privilege of working alongside these past five years.”

Bob Greene

Photo by Don Ward

Bob Greene of the Heritage Trail
Conservancy Inc. (far left) receives
the Jeff Garrett Community
Service Award from last year’s
winner, Bob Canida.

Greene listed many supporters that included Meredith Gregg, Peter Ellis, Rodney Kelly, and Tony and Lisa Hammock. He also thanked the city and county highway departments and the original Heritage Trail committee members, which included Tom Pritchard, Karen Bump, Fernando Rubio, Jim Olson, Rich Ries and Kathy Rohfling.
Heritage Trail has the potential, Greene said while taking the opportunity to promote the project, to become “the premier trail in the Midwest.”
But Greene isn’t finished. He now is fundraising again in hopes of purchasing even more land near the Ohio River to establish Heritage Park, which like the trail, would be managed under what is now called the Heritage Trail Conservancy. For his efforts, Greene was presented with the prestigious Jeff Garrett Community Service Award by the Madison Area Chamber of Commerce.
That award, along with the Business Citizenship Award, which was given to MainSource Bank, were presented Jan. 25 at the chamber’s Annual Dinner, held at Hanover College’s Brown Campus Center. The event attracted 250 people at $40 per ticket and generated another $1,000 for the chamber via a silent auction.

Dwayne Cole

Photo by Don Ward

Dwayne Cole accepts the Business
Citizenship Award on behalf of
MainSource Bank from outgoing
chamber board president Tony Ratcliff.

MainSource Bank, with five locations in Jefferson County, was honored for its many contributions to various organizations and specifically the city police department’s canine unit. The bank also provided rent-free space for two years in its downtown Madison branch for displaced workers from the Jefferson County Courthouse in the aftermath of the May 20, 2009, fire. Bank employees also helped set up the technology and furniture for courthouse staffers in making them feel welcome.
The chamber also recognized Martha Ray of The Office Shop as its “Chamber Ambassador of the Year.”
Dwayne Cole, Market President at MainSource Bank, took over as board president from outgoing president Tony Ratcliff of the Ohio Theatre. Ratcliff called his term “a difficult year with a lot of transition.” Cole, meanwhile, said it would be his “passion to make the chamber relevant again in Jefferson County.” He outlined five initiatives for the chamber in 2012 that included providing business resources, members services, advocacy for public policy, leadership and enhancing quality of life. Each initiative is being addressed by various committee chairs. He also noted that the chamber would be revamping its website and merging it with Economic Development Partners, which now shares the chamber office and administrative staff.
The city’s Branding Leadership Team, meanwhile, took the opportunity to unveil its new logo, which went up the very same day around town on newly erected directional signs. Over the next few weeks, this logo will be installed around the city, according to tourism officials. New signage and banners will be going up on the hilltop and downtown. There are even logo sweatshirts and umbrellas for sale in the Lanier-Madison Visitor Center gift store at 601 W. First St.
The logo was later made available to the attendees on CDs as they left the chamber dinner.

Martha Ray

Photo by Don Ward

The Office Shop’s Martha Ray is
the Chamber Ambassador of the Year.

“I like it; it’s colorful and fun and I think it will be well received by the community,” said Linda Lytle, executive director of VisitMadison Inc.
Jenny Eggenspiller, who chaired the Branding Leadership Team, said she was very impressed with RLR Associates and how well they listened to the committee and its wishes. “I think this new logo will serve us well into the future,” she said.
The Branding Leadership Team is a group of 14 business owners and civic leaders who have been meeting for two years on developing a brand and marketing materials to support it, along with the helped of three consulting firms hired to assist in the project.
The logo unveiling was the culmination of a process that began in 2008 when Seattle-based tourism consultant Roger Brooks was first hired for $50,000 to develop a brand campaign. The project was launched with a $20,000 grant awarded through the Madison Main Street Program. Matching funds were provided by the city of Madison, Economic Development Partners, the chamber, the Jefferson County Board of Tourism and the Community Foundation of Madison and Jefferson County.

New Madison Tourism Logo

New Madison
Tourism Logo

Brooks’ year-long study of Madison resulted in a 68-page document and a “brand” for Madison promoting “America’s Traditional Lifestyles.” Brooks wanted another $25,000 to develop the marketing campaign to support the brand.
The Branding Leadership Team, instead, chose to go in a different direction and hired two Indianapolis firms – RLR Associates and Hirons Inc.– to complete the process. The logo was developed by RLR Associates for $30,500. A new PR and advertising campaign strategy has been developed by Hirons at a cost of $24,600.
In all, the campaign to develop a brand and the accompanying marketing plan has cost the city $105,100. Another $205,000 in Milton-Madison Bridge Mitigation funds has been allocated to Madison to spend on advertising in the coming months to help offset the negative economic impact of the bridge project. Tourism officials wanted to complete the Branding process before the re-opening celebration of the new bridge, now scheduled to take place sometime in early 2013. City officials say they want to plan a large celebration around the bridge re-opening, similar to the weeklong Madison Bicentennial, which took place in June 2009.
CDs containing digital files of the logo, as well as the standards by which it should be displayed, are available for free at the chamber office, the Lanier-Madison Visitors Center, City Hall, Thomas Family Winery and Village Lights Bookstore. Local business owners are urged to use the logo to help promote Madison.

Back to February 2012 Articles.



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