SPARTA, KY. (December 2003) – The Kentucky Speedway began the celebration of its fifth anniversary season Nov. 28 by launching a new Internet website design at
www.kentuckyspeedway.com.
The new home page loads faster than the previous design and new features enable visitors to purchase season tickets and pole event vouchers online, see grandstand views of the speedway’s 1.5-mile tri-oval, listen to interviews with 2003 race and pole winning drivers and target information quickly through streamlined, repositioned navigation tools.
“The site is our fans’ main source of track news and is one of our primary sales tools, so we’re continuously enhancing the design to make it more user friendly. We’re able to sell season tickets through the site for the first time and have relocated navigation so fans can find the information they need quickly,” Kentucky Speedway communications associate Mike Schmaltz said. “We’ve also created new opportunities for web advertisers by positioning available space in more prominent areas.”
The site also features an improved “Fan Zone” page, complete with computer screen savers and wallpaper as well as camping information. The speedway also added complete reviews of its race events on the site’s “Race Recap” pages.
The new design was developed in conjunction with Agency Technologies Inc., (ATi) of Blue Ash, Ohio. It is the third time the speedway has worked with the technology solutions provider to expand its web presence.
“Our in-house test shows that, on average, the new kentuckyspeedway.com home page loads up to 60 percent faster for visitors using a 56K modem and dial-up connection,” ATi’s Scott Tengen said.
In addition to web hosting and site design services, ATi provides information technologies planning, design, implementation, training and support services that allow its clients to concentrate on growing and improving their business. ATi can be reached online at www.agencytech.com or by phone at (513) 733-0009 or 1-888-546-0717.

• Kentucky Speedway season tickets are on sale now and can be reserved online at www.kentuckyspeedway.com or www.tickets.com and by phone at (859) 578-2300. Single-event ticket sales begin Monday, Jan. 5, 2004. Fans can purchase single-event tickets online at www.kentuckyspeedway.com or www.tickets.com and by phone at 1-888-652-RACE. Tickets also are available through Tickets.com outlets including Meijer stores and the speedway ticket offices located at 2216 Dixie Hwy., Ste. 200, Ft. Mitchell, Ky., and the Turn 3 Fan Center in Sparta, Ky.